BMW’s largest market, accounting for 30 percent of its global sales in 2018. BMW Group’s China sales rose nearly 8 percent to 640,800 three units. That’s up from 595,020. 595,020 units in 2017. In 2018. BMW said it would be increasing its stake in its Chinese joint Venture. venture in 2022. Typically, Foreign. 
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foreign automakers doing business in China have to enter Into.
into 50/50 partnerships with local firms. By increasing its stake, BMW is increasing the profits it can pull from its venture. This is also important because in the coming decade, emerging markets will account for 100 percent of incremental auto sales. 70 percent of that will be in China. Furthermore,. Furthermore, BMW China margins Are. are higher than its non China margins. BMW told CNBC it considers Itself.
itself the ultimate driving machine. No Matter. matter the model or drive train, the legendary German brand will ly need to plow those Profits. profits back into its business if it hopes to regain its title of the world’s best selling premium brand.
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