versions of BMW sedans that offer ordinary customers the performance needed for the track BMW, whose sales grew as the company, solidified its reputation for combining luxury performance with a European pedigree. But over time, buyer tastes begin to shift, starting with a boom in sport utility vehicles in the late 1990s. BMW.
BMW and German rival Mercedes were both keen To. to meet the need. BMW introduced its first sport utility vehicle, the X5, in 1999. Purists cried foul, as they would with other brands embracing the SUV trend. Perhaps sensitive to this. BMW notably referred to its SUVs as sport activity vehicles, avoiding the association of its products with utility. Despite the backlash, selling sport activity vehicles has boosted The. the company’s top line. They accounted for 37.3 percent of total BMW. BMW sales in 2018, an increase over the 33.8 percent in 2017. However, some investors worry that BMW Has. has strayed a bit too far from its identity as a German performance brand. I mean, I think that what they’re trying to do is create a drivers car, even if it is a large SUV or a midsize SUV, and still make it fun to drive for that segment. Obviously at Next. next seven will not drive an. That is just Not. not possible in physics. But in terms of cannot drive And
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