lately does not seem to be the ultimate destination for customers in the market for German luxury and performance. In 2016, BMW lost its crown as the top selling luxury brand Around. around The. the world to fellow German rival Mercedes Benz. In 2012, the BMW brand led Mercedes Benz and global annual sales, but the threepointed star gained the top spot in 2016 and has held it since. Mercedes. Mercedes has Also. also surpassed BMW in their home continent of Europe, a major market for both. To be fair, in 2018, the total sales for the entire BMW group Slightly.
slightly outsold Mercedes Benz cars. BMW Group sold 2,490,664 units that year, compared with 2,438,987 for Mercedes Benz cars. But still, investors and Industry. industry observers have noticed the edge. Mercedes has gained on BMW. Sales growth at BMW Has. has slowed over the last Five. five years, and investors worry the brand has become a bit stagnant. BMW really has become a bit stale and Boring,. boring, too much consensus driven, Doing. doing more of the same. And I think they need to go back to really innovate a bit more aggressively. And the design has become, you know, it’s just more of The.
the same. So I think BMW is a bit of an identity crisis. And ultimately, that’s you know, really, if you sit back, the reason why they’re replacing a CEO, because everything has become a Bit. bit lame. BMW appointed a new CEO in August 2019 and has assured investors it is on its way ToModernized E90 Bmw M3 Looks Sleek No Huge Kidney Grilles Hereautoevolution.com
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